PayPerPost - Ethics of Paid Blogging

There-goes-the-least-common-denominator ..
The LA Times accuses PayPerPost of paying bloggers to make up fictional testimonials. For instance, the Times reports that a law firm is using PayPerPost to pay bloggers to write that a certain birth control patch is killing and injuring young women. Rua does not deny these claims, but simply states they are the exception and not the rule. How long before the FTC follows through on their promise to enforce blogger disclosure?"