The Greening of the CIO

The notion of a corporate chief information officer is fairly new -- less than thirty years old -- but the CIO's role has grown in lockstep with the strategic importance of information and knowledge management inside companies. Their ability to think strategically about information technology can help a company innovate, grow markets, streamline operations, cut costs, and generally improve competitiveness.

Now, the CIO is poised to help companies be greener, too.

The energy use of computers and such is just the beginning. It seems there are other potentially powerful ways in which chief information officers can play a role in the greening of companies

I'm guessing that very few companies are thinking of their CIOs as strategic players on the green scene -- that most companies assume, as I did, that aside from the energy consumption of IT equipment, there aren't many other CIO linkages with their company's environmental performance. That's simply wrong -- and a lost opportunity. As environmental challenges and opportunities continue to spread across company functions -- well beyond traditional environmental departments to include every nook and cranny of business operations -- the information needs and capabilities will loom large. Along the way, CIOs will stand to become key players in the growing world of green business.

  • And maybe make their companies' sales team a little happier along the way.

  • Read more By joelmakower